About the Book

We all have three BIG resources available to us in life. Time, money and people! The 40:40 Principle say’s we spend a lot of energy managing the first two (time and money) yet far too little managing the third, relationships.

Andy Christiansen, the nationally renowned thought leader and leadership coach empathetically states that it’s time to “stop talking and start listening!” Why? Because we are all overloaded with information, and likewise mis-information. In fact, there is more information coming at us today than at anytime in history. This means we are pressed on all sides to make rapid decisions and make them wisely. Do you agree?

In the 40:40 Principle see how putting more attention around strategic relationships can be the breakthrough you need, and the successful pathway you desire.